I would attract my audience in a number of ways. Firstly, i would create an informative, but eye-catching poster advertising my film. This would draw people in, and make them interested and going to see them. I would utilise new media technologies to promote my film. For example, i could create a fan page, or an event on Facebook, so people are more aware of it. This would appeal to my target audience as well, as most of them use Facebook on a regular basis. Trailers would be posted on YouTube, and also in theatrical showings of similar films. This would ensure advertising is effective, as it target people who are more likely to take notice, as they already have an interest in that particular genre. I would also put my film out to film festivals to reach more people.
My film asks they audience to put themselves in the position of the characters they see on screen. This instantly builds a connection, and the viewer feels far more rewarded after watching.
Hopefully, my audience are attracted to the film purely because they like what they see. By sticking to the codes and conventions of horror as much as I could, I aimed to have created a piece that would entice people into viewing it. Through my audience research, I knew what my audience wanted, and so I was able to better satisfy those needs.
I researched why people enjoy horror films, and I found out that potential viewers are happy to be unhappy (http://www.sciencedaily.com/releases/2007/07/070725152040.htm)
This gives me free reign to be as uncompromising in my approach to film-making as possible, and still be assured that my audience would appreciate it.